San Diego-based Jerome’s Furniture has opened its 11th store in yet another new market for the retailer.
The 32,000-square-foot store in Laguna Hills, Calif., is a smaller footprint than the retailers other stores.
“It really challenged us to bring our strongest merchandising game to the space,” said Lee Goodman, president and CEO. “It’s a curated, edited selection based specifically on the target market in Laguna. We are also stressing the use of technology to show customers our wider selection online. So far things are going fantastic. It’s always interesting to open new markets, but it seems like everyone likes the Jerome’s way.”
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