Recently the WSJ wrote a great article about the importance of understanding complexities of supply chain and fullfilment. Consider this prior to making business decisions:
“Consumer buying patterns are changing, and adults over 35 are buying products on the Internet,” said Paul Thompson, founder of logistics services firm Transportation Insight LLC. Those “under 35 are now moving into home buying patterns” and expect to get large items like dining tables delivered quickly and with minimal hassle, he added.
Restoration Hardware announced RH Modern in June with plans for a 300-page catalog, dedicated website and a retail presence at several of its biggest stores. The chain’s executives were looking to enter a market currently occupied by Williams Sonoma Inc.’s West Elm and Crate and Barrel’s CB2. RH Modern would represent the company’s “finest work to date,” said Chief Executive Gary Friedman.