Let’s face it, in today’s world there are a lot of choices, and customer’s expectations are higher than ever. Often times businesses are focused on well, running their business, and they fail to grasp what their customers are experiencing, or more importantly what they want to experience. You may have ingrained into your head that the only thing your customers care about is price and that if you cut your prices they will be happy.
We invite you to take a step back and look at your company as though you were the customer. What type of customer experience would you want to have? Whether you’re dedicated to logistics and home delivery (like Diakon), or any number of other industries, the basic principles associated with producing a positive customer experience are much the same – as are the consequences of mismanaging (or worse, ignoring) it. From the moment they walk in the door to the moment they are at home using one of your products or reflecting on your services, the experience your customers have will determine how your company is perceived. How your company is perceived will determine how your company succeeds.