"The difference between mediocrity and excellence is attention to detail." - Sebastian J. Barbarito
After spending decades perfecting the in-store experience, retailers are changing their focus to the importance of the ordering process. In this article by Ann Grackin, CEO of ChainLink Research and a thought leader in Supply Chain Management, she states that increasingly consumers are no longer basing their purchasing decisions on price and product alone. "Same-day and home delivery services are driving retailers to better understand how their customers shop, considering each moment in the ordering process a critical component — not just the point-of-sale."
A positive customer experience cannot be overemphasized and research proves that a detail-oriented 3PL provider is the critical component.