We love data. We love analyzing it. We love interpreting it. We love using it to make operations more effective and efficient. So when we find statistics that stands out we have no problem calling attention to them. How about this: Jeb Bush spent $2,884 per Iowa vote!
That brings up a lot of questions but one that directly relates to you is how much it costs you to get a customer? And once you have a customer how much does it cost to retain them? As you can imagine, keeping a customer is much cheaper than attracting a new one. But that doesn't make it an easy feat. Diakon specializes in customer retention. Sure we do white glove home delivery but we specialize in customer retention. It's our job to walk into an existing customers home and make sure by time we are done they have no questions about where their loyalties stand. Understanding expectations and being able to deliver on commitments is the difference between losing a customer or retaining them. It's the difference between spending $3k per customer or $30.
Listen to your customers. Give them what they want. You won't regret it.